Marketing

ALEXIS LANGLOIS

Director

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Mission Statement

To develop effective partnerships with companies and organizations to provide creative and feasible solutions to market challenges. The Marketing Division strives to include SIBC members from all majors and backgrounds and utilize their combination of unique strengths to perform effective research and suggest innovative proposals. 

Mondays @ 6:30 pm

Debartolo 208

Anheuser-Busch InBev is the world’s largest brewing company, formed as a result of major international mergers between Interbrew (Belgium), AmBev (Brazil), and Anheuser-Busch (US). With over a 28 percent market share in global beer sales, some of its major brands include Budweiser, Michelob Ultra, and Natural Light.

Project Leaders:

Tuesdays @ 9:00 pm

Debartolo 242

The Procter & Gamble Company (P&G) is a multinational consumer goods corporation that specializes in a wide range of personal health/consumer health, personal care, and hygiene products. Their brands include Crest, Febreze, Gillette, Oral-B, Pampers, Tide, and Old Spice, which have become prominent household brands. 

Project Leaders:

Mondays @ 7:00 pm

Debartolo 201

The Orlando Magic is an NBA Basketball Team founded in 1989. The franchise has had 14 playoff appearances in the last 28 years, winning two Conference Championships and four Division Titles. This project focuses on corporate partnerships and how the Magic works with different brands to advertise, including Disney and Southwest.

Project Leaders:

Mondays @ 7:00 pm

Debartolo 208

Ogilvy & Mather is one of the largest marketing communications companies in the world providing a comprehensive range of marketing services. The company provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships.

Project Leaders:

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